Items where Author is "Furey, Sheila"
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Number of items: 3.
Article
Furey, Sheila, Springer, Paul and Parsons, Christine B. (2014) Positioning university as a brand: distinctions between the brand promise of Russell Group, 1994 Group, University Alliance and Million+ universities. Journal of Marketing for Higher Education, 24 (1). pp. 99-121. ISSN 0884-1241
Monograph
Furey, Sheila, Parsons, Christine B. and Springer, Paul (2010) Exploring the brand promise in a university context. Working Paper. UNSPECIFIED. (Unpublished)
Thesis
Furey, Sheila (2014) A Conceptual Perspective of the Brand Promise in English Universities. Doctoral thesis, Buckinghamshire New University.