Making a Personal Difference; Communications in Healthcare

Nichols, Bill (2018) Making a Personal Difference; Communications in Healthcare. Journal of Innovative Business and Management, 11 (1). pp. 25-37. ISSN 1855-6175

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Abstract

Health Communications (HC) is a fast-growing, potent branch of communications. Previous studies confirm HC's antecedence of clinical outcomes from diabetes to cancer. Phase-I of a longitudinal study extends understanding of the HC process. Using primarily bivariate correlations, it confirms positive associations between a major learning intervention (an HC PG certificate?; a practitioner's communications effectiveness; and a five-indicator model of consequent communications behaviours. It also finds, via regression analysis, that practitioner knowledge transfer and return-on-investment reporting are her most influential behaviours.

Item Type: Article
Keywords: Health, Health Behaviour, Education, Communications
Depositing User: RED Unit Admin
Date Deposited: 03 Dec 2018 11:19
Last Modified: 23 Nov 2020 09:29
URI: https://bucks.repository.guildhe.ac.uk/id/eprint/17618

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