Pioneers of digital: success stories from leaders in advertising, marketing, search and social media

Springer, Paul and Carson, Mel (2013) Pioneers of digital: success stories from leaders in advertising, marketing, search and social media. Kogan Page. ISBN 978-0749466046

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Abstract

Showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking.

Item Type: Book
Divisions: ?? BucksNewUniversity ??
Depositing User: ULCC Admin
Date Deposited: 17 May 2013 08:44
Last Modified: 11 Dec 2017 19:18
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/9584

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