Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK

Junaidy, Deny Willy, Kaner, Jake, Ioras, Florin and Nagai, Yukari (2015) Capturing characteristics of the conceptual ideation process of master crafts persons to inform design education: a comparative study of rural craft practitioners in Indonesia and in the UK. J. Design Research, 13 (4). pp. 395-423. ISSN 1569-1551

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Abstract

At the very early stage of idea generation, allegedly, a master craftsperson encounters cognitive dissonance to maintain beliefs/mindsets from various conceptual stimuli. We aim to capture the underlying form of cognition by examining the structure of thoughts collected from the subjective conceptualisation. A Think-Aloud Protocol was employed to obtain verbalised thoughts of both Indonesian and UK master craftsmen. The keywords of verbalised thoughts were evaluated and extracted using a list of typical mindsets. The evaluated keywords were then analysed by means of a conceptual network to reproduce a model of the individual’s mental state. This study discovered that Indonesian master craftsmen’s conceptualisation is greatly influenced by the strong typical mindsets of Object-attribute that emphasise Rationale and Mastery, which stimulates a pragmatic viewpoint. Furthermore, UK master craftsmen’s conceptualisation greatly considers strong typical mindsets of Object-attribute that emphasise Wisdom and Passionate, which indicates a rigorous mind. This paper reveals that both pragmatic and rigorous mindsets can create potential or barriers for creative cognitive resources.

Item Type: Article
Divisions: ?? BucksNewUniversity ??
Depositing User: ULCC Admin
Date Deposited: 25 May 2016 09:38
Last Modified: 11 Dec 2017 19:17
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/9371

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