Consumer Preferences for Veneer in Wood Products in Malaysia.

Ark, Chin Khoon, Ratnasingam, Jegatheswaran, Latib, Hazirah Ab, Liat, Lim Choon and Ioras, Florin (2019) Consumer Preferences for Veneer in Wood Products in Malaysia. Novos. Bucks Research and Impact Journal (1). ISSN 2633-2868

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Abstract

This study provides an insight into preferences for wood veneer among value-added wood product manufacturers and gives useful insights into the relevant marketing strategies for future product development.

Item Type: Article
Keywords: Veneer, Attributes, Value-Added Wood Products, Aesthetic Figure
Depositing User: RED Unit Admin
Date Deposited: 16 Dec 2019 14:05
Last Modified: 16 Dec 2019 14:05
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/17914

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