Where Are the Social Media Eurocorns? Are US-Centric Social Media Platforms Delivering for Marketers Within Europe?

Hathaway, John P (2018) Where Are the Social Media Eurocorns? Are US-Centric Social Media Platforms Delivering for Marketers Within Europe? Journal of Euromarketing, 27. pp. 55-69. ISSN 1528-6967

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Item Type: Article
Keywords: Social media, competitiveness, culture, marketing, digital marketing.
Depositing User: RED Unit Admin
Date Deposited: 12 Mar 2019 12:18
Last Modified: 12 Mar 2019 12:18
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/17583

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