The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption

Davies, Vic (2018) The Evolving Relationship between the Consumer, Advertising, Culture, and Media Consumption. Journal of Euromarketing, 27. pp. 43-54. ISSN 1528-6967

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Item Type: Article
Keywords: Advertising, digital advertising, media, ad agency, advertising agency, media agency, consumer, behavior.
Depositing User: RED Unit Admin
Date Deposited: 12 Mar 2019 12:15
Last Modified: 12 Mar 2019 12:17
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/17582

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