Pan-European Digital Marketing Tactics: A One-Size-Fits-All Approach?

Paa-Kerner, Greta (2018) Pan-European Digital Marketing Tactics: A One-Size-Fits-All Approach? Journal of Euromarketing, 27. pp. 7-25. ISSN 1528-6967

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Item Type: Article
Keywords: Pull marketing, digital marketing, Internet, customer journey, European marketing, HP, user-generated content
Depositing User: RED Unit Admin
Date Deposited: 12 Mar 2019 12:15
Last Modified: 12 Mar 2019 13:02
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/17581

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