The Commodification of English Language Teaching in Tourism: A Sustainable Solution?

Stainton, Hayley (2018) The Commodification of English Language Teaching in Tourism: A Sustainable Solution? Tourism Management Perspectives, 25. pp. 123-130. ISSN 2211-9736

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Abstract

In a world of surging globalisation and increased pressure on countries to develop their English language learning provision, TEFL tourism is utilised as a medium for meeting demands across the world. In contrast to the ideological foundations of TEFL however, increased commercialisation has seen rise to a profit-orienteered form of alternative tourism. Deriving from a triangulated methodology consisting of a qualitative review of agency websites, blog analysis and quantitative survey data, it is concluded that the TEFL package facilitates the consumption of a post-modern tourist experience, where the TEFL experience is packaged and sold as a commodified product. Drawing upon lessons learnt by industries of a similar nature, notably volunteer tourism, this paper raises a number of sustainability concerns.

Item Type: Article
Keywords: TEFL tourism, volunteer tourism, sustainability, commodification, package tourism, commercialisation
Depositing User: RED Unit Admin
Date Deposited: 27 Nov 2017 11:31
Last Modified: 08 Sep 2020 08:18
URI: http://bucks.repository.guildhe.ac.uk/id/eprint/17223

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