Success factors of rubberwood as a furniture stock in South East Asia

Ratnasingam, Jega, Ioras, Florin and Macpherson, T (2008) Success factors of rubberwood as a furniture stock in South East Asia. Journal of the Institute of Wood Science, 17 (6). pp. 327-332. ISSN 2041-9430

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Abstract

The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost.

Item Type:	Article
Depositing User:	ULCC Admin
Date Deposited:	15 May 2012 09:54
Last Modified:	17 Dec 2018 13:57
URI:	https://bnu.repository.guildhe.ac.uk/id/eprint/9894

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